Founder, JOYrney To Purpose

Erica Lasan is the multi-passionate entrepreneur, wife, and mom behind JOYrney To Purpose™, which is on a mission to transform the world through RADICAL JOY! In her role as a JOY Strategist & Creative Consultant, Erica serves corporations, busy entrepreneurial women and caregivers as they learn how to create more time, energy and space to rediscover JOY in their lives and businesses. Through her three-step JOYrney™ process, Erica leads workshops, speaking engagements, community-based challenges, and coaching to build intentional daily habits around JOY in every area of life… ONE feel-good thing at a time!

Starting with a jewelry line at age 13, then writing for several media outlets and eventually producing video content for various media channels (including EBONY, Black & Sexy TV, and Mom.com), Erica has built a career around creative expression and service for over two decades. After being laid off in 2016 (and an unexpected transition into motherhood), Erica looked to the “JOYGems” gained throughout her career to establish JOYrney To Purpose™.